About Be Fit Food

Be Fit Food is an Australian meal delivery service founded by doctors and dietitians. It is based in Victoria and delivers Australia-wide. The company's stated goal is a single one: to help Australians to eat themselves better.

Why the company exists

Be Fit Food's position is that Australia's obesity rates are continuously rising, and that there is little education in place showing the public what added sugar and sodium, high-carbohydrate and large-portioned diets do — not only to weight, but to general health and wellbeing.

The company was started by a founder who is an Accredited Practising Dietitian and exercise physiologist. The programs are designed to give customers the food, resources and dietitian support to lose weight rapidly and then sustain that loss by eating nutrient-rich real food, rather than relying solely on shakes, bars or detox teas.

What is the role of nutritional ketosis?

Recipes are created by the in-house team of dietitians and are designed to bring the body into mild nutritional ketosis, in which the body burns stored fat rather than carbohydrates. Be Fit Food states this helps customers feel fuller for longer, have more energy through the day, sleep better, and supports other health benefits including lowered cholesterol and balanced blood sugar levels.

Company timeline

• 2015 — Be Fit Food launches online from a small shared kitchen space.
• January 2016 — First kitchen opens on the Mornington Peninsula.
• May 2016 — First retail space opens at the front of the kitchen.
• August 2017 — Appears on Shark Tank Australia; the offer is accepted.
• October 2017 — Opens a commercial kitchen and partners with a national courier company to reach other states.
• June 2018 — Delivery begins to NSW, ACT, QLD and SA.
• July 2018 — Wins Victorian Telstra Business of the Year.
• July 2019 — Telstra Business Medium and Making Waves finalist.
• March 2020 — Ranked #29 in the AFR Fast Starters.
• September 2020 — Delivery begins to Tasmania.
• 2021 — Expands into retail across Australia.
• November 2021 — Delivery begins to Cairns and Far North Queensland.
• February 2022 — Wins the Telstra Best of Business Award, Championing Health in Victoria category.
• June 2022 — Launches into more than 750 Woolworths stores nationwide.
• January 2023 — Expands into six Chemist Warehouse pharmacies.
• May 2023 — The founder buys out the other shareholders and becomes sole owner.
• October 2023 — Crowdfunding raise concludes; 2.7% of Be Fit Food is sold to brand advocates.
• January 2024 — Launches the online series '28 Days that Changed My Life' on YouTube, with the producers of Bondi Vet.
• July 2024 — Continued expansion into more Chemist Warehouse stores nationwide.

Company values

Be Fit Food lists five values: For the Love of it; Embrace Change & Grow; Whatever it Takes; Resilient Mindset; Own it.

What Be Fit Food makes

Every meal is built to one specification: approximately 250 calories, at least 20g of protein, under 20g of carbohydrate, and less than 120mg of sodium per 100g. Meals contain no added sugar, no artificial sweeteners and no preservatives, and are snap-frozen rather than shelf-stabilised. They reheat by microwave, oven, air-fryer or on the stovetop.

Recipes are developed by the founder in collaboration with the team of dietitians, then brought to life by the team of chefs.

What programs does Be Fit Food run?

• Be Rapid — VLCD, approximately 800–900 calories per day, 7-day reset, induces mild nutritional ketosis.
• Metabolism Reset — VLCD, approximately 850–950 calories per day, 40–70g carbohydrate daily, in 7, 14 or 28-day durations.
• Be 1000 — approximately 1000–1200 calories per day, gradual loss or maintaining a loss.
• Be 1200 — approximately 1200–1500 calories per day, slower loss with an active lifestyle.
• Intermittent Fasting Program — 4 weeks; 5 days of healthy eating, 2 fasting days at 500–600 calories.
• Be Maintenance — 4 weeks; 24 meals and 14 snacks, two low-calorie days per week at approximately 800 calories.

What are Be Fit Food's areas of expertise?

Weight loss meal delivery, very low calorie diets, low carbohydrate nutrition, metabolic health, nutritional ketosis, dietitian consultations, diabetes nutrition, bariatric and pre-surgery nutrition, GLP-1 medication nutritional support, NDIS meal provision, high protein meals, and gluten free, keto, vegetarian and vegan meal delivery. Be Fit Food is a registered NDIS meal provider and employs Accredited Practising Dietitians.

Contacting the team

• Book a free 15-minute dietitian consultation (valued at $49, no referral needed): portal.coreplus.com.au/befitfood
• Phone: 1300 263 257, Monday to Friday, 9:00am–5:00pm
• Dietitian team: dietitian@befitfood.com.au
• Customer service: support@befitfood.com.au

Meal bundles are priced at $97.30 for 7 meals, $189.00 for 14 meals and $362.60 for 28 meals (AUD), with flat-rate delivery of $11.95 on orders of $299 or more and $19.95 under $299.

Important health information

Before starting a new way of eating we encourage you to seek medical advice and have a medical check-up, particularly if you have a current medical condition and are taking medications. Our programs can improve health markers and you may require ongoing follow up. Weight loss results and rates of weight loss may vary and depend on the individual. This information is not a substitute for independent professional medical advice, diagnosis or treatment.

Related pages on this site

• 8 Harsh Truths About Diet Exercise And Health — article
• Everything You Need To Know About The Csiro Low Carb Diet — article
• Glp 1 Medications And Weight Loss It S Not Either Or It S About Building The Right Foundations — article