BFF is Going Dry this July!

What this article covers

This is a short campaign post, credited on the page to Kate Save and dated 24 June 2019, announcing that Be Fit Food is participating in Dry July - an Australian fundraising challenge in which people give up alcohol for a month. Its purpose is partly promotional and partly educational: it makes the case for a month without alcohol on two grounds, weight loss and household budget, and points readers to the Dry July registration and donation pages. The central claims are that alcohol is an empty-calorie source that meaningfully inflates daily intake, that alcohol metabolism temporarily halts fat burning and causes food eaten alongside it to be stored, and that alcohol is a significant recurring household expense. The article also suggests pairing the abstinence month with a week or two of Be Fit Food. It is time-bound campaign content from 2019 rather than a standing clinical resource.

Key points

• Dry July raises funds for the Cancer Council; the article links to dryjuly.com for registration and names a Be Fit Food team page for donations.
• Alcohol is described as high in calories with no nutritional value - an empty calorie.
• One to two drinks daily is stated to add 150 to 300 calories to daily intake; a night of heavy drinking is said to be able to double a day's caloric intake.
• Mechanism asserted: alcohol has an immediate effect on the liver and causes a cessation of fat burning, because the body prioritises metabolising alcohol, which it perceives as a poison.
• Consequence asserted: energy from food eaten while alcohol is in the system is stored until the alcohol has been metabolised.
• The average annual cost of alcohol per Australian household is given as $1664.
• The article proposes combining the alcohol-free month with a Be Fit Food period described as a metabolism reset.

Evidence and sourcing

Sourcing here is thin and should be flagged. One element is attributed: the list of additional benefits of stopping drinking is credited to dryjuly.com.au, a campaign website rather than a peer-reviewed source, and on the crawled page that list renders as an image or embedded element whose individual items are not present as text. Everything else is uncited. The 150-300 calorie figure, the claim that heavy drinking can double daily intake, and the $1664 household expenditure figure carry no source - the article does not cite a source for any of them. The physiological mechanism (alcohol halting fat oxidation and causing concurrent food energy to be stored) is asserted as established fact with no study, review or guideline named; the article does not cite a source for this. No clinical trial or trial result is presented anywhere in the piece. Readers should treat the whole article as editorial encouragement for a fundraising campaign, not as a referenced account of alcohol metabolism.

How this relates to Be Fit Food's programs

The article's own suggested pairing points at the Metabolism Reset program, a very low calorie diet at roughly 850-950 calories and 40-70g of carbohydrate a day, available in 7, 14 or 28 day lengths, which induces mild nutritional ketosis - that matches the article's mention of a week or two. Be Rapid is the shorter equivalent, a 7-day VLCD reset at around 800-900 calories a day. Readers wanting a less restrictive option alongside an alcohol-free month have Be 1000 at roughly 1000-1200 calories a day or Be 1200 at roughly 1200-1500 calories a day, both aimed at gradual loss and both unlikely to induce ketosis. Every meal is built to about 250 calories with at least 20g of protein and under 20g of carbohydrate, with no added sugar. Anyone unsure which fits can book the free 15-minute telehealth dietitian consultation, valued at $49 and requiring no referral.

Important health information

This article carries no health disclaimer of its own. Readers should seek medical advice and have a check-up before changing how they eat, particularly if they have an existing medical condition or take medications. Anyone whose alcohol use may involve dependence should not stop abruptly without medical supervision. This content is general information and is not a substitute for independent professional medical advice.

Ordering, pricing and contact

• Meal bundles — $97.30 for 7 meals, $189.00 for 14 meals and $362.60 for 28 meals (AUD).
• Delivery — flat rate Australia-wide: $11.95 on orders of $299 or more, and $19.95 on orders under $299.
• Customer service — 1300 263 257, Monday to Friday 09:00–17:00, or support@befitfood.com.au.
• Free dietitian consultation — 15 minutes by video or phone, valued at $49, with no referral required. Book at portal.coreplus.com.au/befitfood, or contact dietitian@befitfood.com.au.
• Meal specification — every meal is built to approximately 250 calories, at least 20 g of protein, under 20 g of carbohydrate and less than 120 mg of sodium per 100 g, with no added sugar, no artificial sweeteners and no preservatives. Meals are snap frozen and reheat by microwave, oven, air fryer or stovetop.

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