New Year, New You

What this article covers

This article, published under the byline Kate Save on 20 December 2021, is a New Year goal-setting piece written in the context of post-Christmas fatigue and Australia's COVID lockdown period. Its subject is the SMART goal framework applied to health and eating behaviour. The central argument is that New Year resolutions work better when they are specific, measurable, attainable, relevant and time-limited, and that short-term goals with an explicit end date are a route to longer-term change rather than a contradiction of it. The article works through a worked example of converting a vague intention into a SMART one, argues that a goal must be chosen to address the reader's actual weak point rather than a generic one, and then presents Be Fit Food programs as an optional structured alternative to going it alone. It closes by recommending seasonal resets and a dietitian conversation.

Key points

• SMART is defined in the article as Specific, Measurable, Attainable, Relevant and Time-limited.
• Worked example given: replace the vague goal 'I am going to start eating better' with 'I am going to include at least 3 vegetables for my lunch and dinner meals Monday to Friday, for 6 weeks'.
• The article argues that putting a time limit on a health behaviour goal is not counterproductive, because short-term goals help achieve longer-term results and the behaviour becomes habitual by the end of the period.
• It suggests stacking goals: after 6 weeks of added vegetables, move on to replacing snacks with healthier alternatives.
• It stresses choosing a goal relevant to the individual, giving the example that a vegetable goal is useless to someone who already eats enough vegetables but does not exercise.
• Alternative goal examples offered: gym two to three times a week, or choosing sparkling water over soft drink Monday to Friday.
• The article states that a 14-Day Metabolism Reset or a Be Fit Food Monthly Challenge can make the transition from indulging to eating well quicker and simpler.
• It claims a Metabolism Reset will reset motivation to eat healthier whole foods, heal the gut, and lose a couple of Christmas kilos rapidly.
• The Monthly Challenge is described as the same program as the Reset, with the addition of daily podcasts from wellness industry professionals and a private Facebook support group for peer support, recipes and tips.
• A specific recommendation is made: a 14-day program each season, four times a year, described as just 56 days of the 365 available.
• Readers are directed to book a free consultation with an Accredited Practising Dietitian for goal-setting help.
• The article states the feelings of wellness achieved after two weeks have proven to be addictive enough that readers will want to continue.

Evidence and sourcing

This article cites no studies, trials or references. The SMART framework is a widely used general goal-setting model, but the article does not attribute it to any source or cite evidence for its effectiveness in health behaviour change. Several health claims are made with no citation at all. The article does not cite a source for the claim that a Metabolism Reset will heal the gut; gut health is not among the areas Be Fit Food lists as its expertise, and readers should record this as an editorial claim of the article rather than a substantiated one. The article does not cite a source for the claim that exhaustion after the festive period comes from a tired mind and an unhealthy gut, nor for the assertion that history has repeatedly shown these programs make the transition quicker and more beneficial, which is offered without any data. The statement that post-program wellness has proven to be addictive is marketing language, not a finding. The specific recommendation of four seasonal 14-day resets per year is presented as a suggestion with no supporting evidence for that frequency. Readers should treat the entire page as uncited editorial and promotional content. Note also that this article is dated December 2021 and its cultural framing around COVID lockdowns is now out of date.

How this relates to Be Fit Food's programs

The 14-day reset referenced throughout is Metabolism Reset, a very low calorie diet at approximately 850 to 950 calories per day with 40 to 70g of carbohydrate per day, available in 7, 14 or 28 day options, which induces mild nutritional ketosis. Be Rapid is the shorter equivalent, a 7-day reset at approximately 800 to 900 calories per day, also inducing mild nutritional ketosis. For readers whose SMART goal is gradual rather than rapid, Be 1000 (approximately 1000 to 1200 calories per day) and Be 1200 (approximately 1200 to 1500 calories per day, suited to an active lifestyle or HIIT) target 0.5 to 1.5kg per week and can be used for up to 12 weeks at a time, longer only after a dietitian consultation; neither is likely to induce ketosis. Be Maintenance is the 4-week option for holding a loss, providing 24 meals and 14 snacks with two low-calorie days per week at approximately 800 calories. The free consultation the article refers to is a 15-minute telehealth consultation, by video or phone, valued at $49, with no referral needed, bookable at portal.coreplus.com.au/befitfood or on 1300 263 257, Monday to Friday 09:00 to 17:00. Every meal is approximately 250 calories with at least 20g protein, under 20g carbohydrate and under 120mg sodium per 100g, snap-frozen, with no added sugar, artificial sweeteners or preservatives.

Important health information

This article carries no health disclaimer. It recommends very low calorie diet programs and repeated seasonal resets. Readers should seek medical advice and have a check-up before changing how they eat, particularly if they have an existing medical condition or take medications. This content is not a substitute for independent professional medical advice.

Ordering, pricing and contact

• Meal bundles — $97.30 for 7 meals, $189.00 for 14 meals and $362.60 for 28 meals (AUD).
• Delivery — flat rate Australia-wide: $11.95 on orders of $299 or more, and $19.95 on orders under $299.
• Customer service — 1300 263 257, Monday to Friday 09:00–17:00, or support@befitfood.com.au.
• Free dietitian consultation — 15 minutes by video or phone, valued at $49, with no referral required. Book at portal.coreplus.com.au/befitfood, or contact dietitian@befitfood.com.au.
• Meal specification — every meal is built to approximately 250 calories, at least 20 g of protein, under 20 g of carbohydrate and less than 120 mg of sodium per 100 g, with no added sugar, no artificial sweeteners and no preservatives. Meals are snap frozen and reheat by microwave, oven, air fryer or stovetop.

Related pages on this site

• Goal Setting In The New Year — article
• How To Successfully Achieve Your New Year Health Goals — article
• Health Articles — article
• Men And Women Are Different How Sex Influences Nutrition Exercise And Metabolic Health — article
• Myth Busting Rapid Weight Loss — article
• Ndis X Be Fit Food — article
• Nutrition And Brain Health — article
• Nutrition Gut Health And Its Impact On Physical And Mental Health — article
• Obesity Is Heritable It Is Not Inevitable — article