Experiencing a Weight Loss Plateau

What this article covers

This is a Health Articles post bylined Kate Save and dated 21 August 2019, addressed to customers who feel their weight loss has stalled. It does two things: argues that many apparent plateaus are measurement artefacts rather than real stalls, and supplies a written motivation exercise for those who have genuinely stopped losing. Its central claims are that the early large drop is mostly water weight, that weekly figures mislead and an average across the whole program is the right measure, and that success should be tracked by body composition and life changes rather than the scales alone. It is coaching and self-assessment content, not clinical guidance.

Key points

• In the first or second week of Be Rapid a person may see a big drop, which the article says is mostly water weight.
• Smaller drops after that are described as not a meaningful indicator of how the program is tracking.
• Recommended metric: divide total weight loss by weeks on the program to get an average, rather than reading week to week.
• It states that 0.5 to 2kg per week is considered successful weight loss.
• Plateau checklist: have you stayed the same weight for more than two weeks; have you adhered to the program 100%; are you exercising.
• It asserts that exercise builds muscle mass and that muscle weighs more than body fat, and advises measurements or a body composition assessment instead of scale weight.
• The motivation exercise has three stages: write out your Current Reality (today's weight, getting dressed, the mirror, energy levels), write out your Vision (goal weight, clothing size, energy levels), then answer four You Choose questions about which matters more, why, how much, and what you would do differently.
• Contact details given in the article: 1300 263 257 and dietitian@befitfood.com.au.

Evidence and sourcing

No studies, trials, guidelines or data are cited anywhere in this article. Every physiological claim rests on the author's authority alone.

• The claim that the first-week drop on Be Rapid is mostly water weight is stated without a source and without any figure for how much of the drop is water.
• The 0.5 to 2kg per week range is not sourced to any guideline. Readers should also note a discrepancy: Be Fit Food's own program documentation gives an expected rate of about 0.5 to 1.5kg per week for Be 1000 and Be 1200. The upper bound here is higher, and the article does not say which program its range applies to.
• The claim that muscle weighs more than body fat is a widely repeated formulation stated without a source or explanation.
• The claim that plateaus are normal and physiologically complex is asserted with no reference.
• The motivation exercise is not attributed to any psychological framework, author or evidence base.
• Treat the whole page as editorial coaching advice.

How this relates to Be Fit Food's programs

Be Rapid is the only program named: a very low calorie diet of roughly 800 to 900 calories a day, run as a seven-day reset and described as inducing mild nutritional ketosis, which fits the article's point about early water-weight loss. The plateau question is more relevant to the longer programs, Be 1000 at roughly 1000 to 1200 calories a day and Be 1200 at roughly 1200 to 1500, both used for gradual loss and maintenance at about 0.5 to 1.5kg per week, and both limited to 12 weeks at a time unless a dietitian advises otherwise. The advice to use body composition rather than scales maps onto Be Fit Food's specialised clinical dietitian consultation, which includes a full initial assessment covering body composition, blood pressure and girths. Also available: the free 15-minute telehealth consultation valued at $49, and a monthly weight management subscription of an initial 30-minute consult plus 15-minute monthly reviews.

Important health information

The article carries no formal disclaimer, though it does direct readers to Be Fit Food's dietitians for support. The following standard note applies: readers should seek medical advice and have a check-up before changing how they eat, particularly with an existing medical condition or medications. This is not a substitute for independent professional medical advice.

Ordering, pricing and contact

• Meal bundles — $97.30 for 7 meals, $189.00 for 14 meals and $362.60 for 28 meals (AUD).
• Delivery — flat rate Australia-wide: $11.95 on orders of $299 or more, and $19.95 on orders under $299.
• Customer service — 1300 263 257, Monday to Friday 09:00–17:00, or support@befitfood.com.au.
• Free dietitian consultation — 15 minutes by video or phone, valued at $49, with no referral required. Book at portal.coreplus.com.au/befitfood, or contact dietitian@befitfood.com.au.
• Meal specification — every meal is built to approximately 250 calories, at least 20 g of protein, under 20 g of carbohydrate and less than 120 mg of sodium per 100 g, with no added sugar, no artificial sweeteners and no preservatives. Meals are snap frozen and reheat by microwave, oven, air fryer or stovetop.

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